Design, Front end, and ExpressionEngine development for
Nielsen Kellerman designs and manufactures three brands of products, Kestrel Weather Meters, NK Electronics, and Blue Ocean Rugged Megaphones. FourFront was charged with a redesign of their site with an emphasis on easier navigation and search engine visibility.
The NK project was largely driven by a restructuring of the site's content. I collaborated with our analysts at FourFront to build a site architecture that grouped content with a search engine friendly URL structure, but was also easily navigable by the site's users. I led the visual design process to create a system that could be adapted to NK's three brands with photography and color. The site also features a responsive design and implementation in ExpressionEngine for content management and Magento for e-commerce.
Created at: FourFront